Work

Brkfst.io

Head of Product • 6/20 - 1/24

  • Drove product vision, strategy, and roadmap alignment with overall business goals evangelizing to all users, customers, partners, and executives.
  • Championed effective product iteration process based on user feedback and performance metrics.
  • Implemented cross-functional product health and business analytics dashboard to track critical KPIs.
  • Led product development using Agile methodologies, ensuring adaptive and efficient project management.
  • Increased user acquisition 5x and decreased dropoff 6x within 30 days of onboarding optimization.

Syntactx Technologies

Head of Product • 3/19 - 6/20

  • Established product strategy to align feature progression with overarching product vision.
  • Conducted market research and competitive analysis to capitalize on market gaps to further differentiate our product offering.
  • Developed and implemented operational metrics, widgets, reports, and dashboards to track measurable key results against defined objectives (OKRs).
  • Improved product quality by standardizing acceptance criteria language among business, engineering, and QA stakeholders via Behavior Driven Development (BDD).

Syntactx Technologies

Product Manager • 3/18 - 2/19

  • Formalized and conducted Scrum ceremonies to consistently track and deliver incremental value to end-users.
  • Led stakeholder focus groups and interviews to determine pain points and elicit user stories.
  • Developed, prioritized, and maintained user story map.
  • Managed offshore QA test cycles through customized JIRA workflows.

Johns Hopkins University Applied Physics Laboratory

Product Manager • 11/16 - 2/18

  • Led product roadmap and requirements of user and identity management.
  • Defined product roadmap and functional/technical requirements of personalization capabilities for user experience through evidence-based A/B testing.
  • Identified personalization capabilities required to deliver user experiences and define technical requirements for each platform in the personalization pipeline.
  • Prioritized feature backlog for a product that continuously delivers measurable value towards the product roadmap.

Johns Hopkins University Applied Physics Laboratory

Product Communications Manager • 12/13 - 10/16

  • Collaborated with Brand, Engineering, Product, and UX teams to ideate on innovative personalization experiences that drive customer satisfaction, retention, and engagement.
  • Wrote detailed product and technical requirements for implementation and worked closely with the engineering team to deliver on those requirements.
  • Designed and prototyped process to discover customer problems and create valuable, desirable, and feasible solutions.
  • Actively engaged customers and the larger community of users.
  • Innovated and iterated on agile PM processes and shared our insights.

Johns Hopkins University Applied Physics Laboratory

Lead Technical Engineer • 8/12 - 11/13

  • Designed, implemented, and tested product features to statistically outperform competitors on KPIs.
  • Analyzed customer needs, conducted technical presentations, and developed long-term customer relationships.
  • Evaluated and provided feedback on future technologies and new releases/upgrades.
  • Shared best practices with team members to enhance the quality and efficiency of customer support and contribute to the technical knowledge base.

Johns Hopkins University Applied Physics Laboratory

Technical Engineer • 8/10 - 7/12

  • Partnered with engineering personnel to prioritize and escalate software bugs.
  • Translated business needs into product requirements and worked with product management to add feature enhancements.
  • Provided business and technical support to help customers optimize use of solutions.
  • Prioritized, managed, and executed cross-functional projects.

Education

Johns Hopkins University

Master of Science in Engineering in Systems Engineering • 2/11 - 5/13

University of Maryland College Park

Bachelor of Science in Electrical Engineering with Honors • 8/06 - 5/10

Products

Brkfst.io

Brkfst.io is the user-generated content (UGC) performance marketplace for the biggest brands

  • Performance-based creative payouts
  • Launch ads to both Meta and TikTok channels

Syncrony

Syncrony is the intuitive electronic data capture (EDC) platforrm that modernizes the clinical research experience

  • Fully configurable case study flow and edit checks
  • Powerful math and calculation engine
Headshot

About Me

My mission is to refine a balance of product breadth, technical depth, and management expertise in order to develop and deliver great products. My experience in programming, test & evaluation, and technical project management helps bridge the engineering gap between ideation and product launch. I am passionate about eliminating capability gaps and solving problems for end-users by building relationships and facilitating communication among stakeholders.

Contact Details

William Hong
wwhong@gmail.com
New York, NY

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